Reuben Rodriguez has been producing video in the Mercer County area for over a decade. As the owner of Iron Horse Films, and an active affiliate of Cinekan.com and HamiltonRadio.net, Reuben plans real-time-event productions and events for online radio. Reuben provides video services for New Jersey residents for all types of occasions. Weddings, Bar and Bat Mitzvahs, birthday parties, or any event one would have memorialized. Reuben has the knowledge, skills and expertise to professionally capture the milestones, achievements and occasions that are worth holding on to.
What is the Digital Divide?
The Digital Divide refers to the differences in accessibility to new technology between various cultural, social and economic groups. The world has stepped solidly into the information age, but many have been, and are being left behind. The advantage in the divide goes to those who have the capability to keep up with expensive technological upgrades and innovations that are constantly being introduce to online users. Start up cost for an online business can be expensive. Whether you’re figuring out how to navigate through the Internet on your own, or whether you hire a professional, there are a considerable issues that need to be addressed to create a sustainable online presence.
Where Does the Church Stand?
Sadly, the Church or Churches, in general are falling behind in technology. Where as there are many Churches that embrace new technology and have the resources to pursue online endeavors, many smaller organizations are not prepared for the shift in communications and presentation. Church organizations throughout the world further exemplify the social and economic stratification caused by the Digital Divide. Larger churches with more economic resources, or Churches with professional parishioners willing to share their knowledge have a distinct advantage in entering into the use of digital platforms. Churches with smaller congregations, or parishioners who are not as technologically savvy are in danger of perishing, as organizations, as new models of business and communication emerge.
How Do We Bridge the Gap?
One way to help bridge the technological gap would be an app that would act as a resource of information for Churches worldwide. It’s not necessarily an original idea but it’s one that has been proven to work, and a good place to start. Churches would register with a site. They would submit all of their pertinent information concerning their organization, i.e., address, schedule, denomination, events etc. All of this information would be updated by the submitting church and publicly accessible. Users would be able to search for Churches by the criteria the Churches submit. The app will be global, but by using your GPS location, the app will populate a list of local Churches, Church services, and events and activities within a radius the user determines. In addition to serving as a directory, the site would also serve as an informational hub offering professional information on how to set up and maintain an online presence. Professionals concerned about helping Church organizations could donate or contribute information and advice, or for a nominal fee offer more in depth instruction in private forums to help offset the expense of beginning to establish an online presence. These forums would be focused on the technical aspects of things such as building a website, but also the technical aspects of devising a social media strategy. The site could also serve as a place to find professionals for hire with a heart for the organizations vision, or even those who may want to donate their time or services
The mobile web is contributing to closing the gap to the Digital Divide and now that the Internet is becoming more accessible, more and more Churches need to be educated on how to effectively use Facebook, Twitter, Google+, Pinterest etc. The mindset needs to shift from toys to tools, and how to effectively leverage these tools in promoting the Church’s message.
The Internet is a land flowing with milk and honey. The gap to this land can be bridged by information. However, it takes those who are willing to share information and those who are willing to receive information and act on it. Now is a pivotal time in establishing an online presence. Now, smaller companies, organization and even individuals can use various social media outlets to publicize promote their causes. Technology is one part, but knowing how to use the technology properly is another. The awareness that can be created by this simple collaboration is immeasurable. It’s time to get right, or get left.
Social media has changed the way people communicate with each other around the world. As with the invention of the telephone in the late 1800s, email, texting, Facebook, Twitter and of Google are quickly becoming necessities of communication. In addition to these more popular social media sites, many other companies have created networks that cater to more narrow fields of interest and specific purposes.
A problem that is created by such a high saturation of social media sites and social media sites is managing your contacts. You may have your friends on Facebook, your businesses associates on LinkedIn and distribute and receive news on Twitter, but sometimes friends and associates find themselves in more than one of your networks. Or, perhaps you have 5,000 mixed friends and business associates on Facebook. How do you keep the information you send to each of your friends, stakeholders, patrons and constituents organized and relevant?
Created by Jonathan Teboul, ContractsXL is a contact management application for iPod, iPhone and iPad. ContactXL allows you to sms, email and text message selected contacts or groups simultaneously. Other features include a smart T9 phone dialer, synching with Facebook and Twitter, Birthday reminders and a host of other features.
ContactsXL lets you organize contacts into groups by creating a group and manually adding them, or by creating smart groups. Rules for smart groups can be set to automatically include contacts. ContactsXL give you a wide range of options to set up you groups. The parameters you set can by very specific or s general as you want them to be.
ContactXL seem to be a pretty effective one-stop shop for all of your social communications needs. The only exception is that I didn’t see any option for managing multiple Facebook, or multiple Twitter accounts; however, the versatility, responsive functionality and simple design make it well worth its 99-cent price tag.
If you’ve become challenged by keeping in touch with all of your contacts and current and up to date on all of your social networks, ContactXL is a must have in your application arsenal.
Based in Hamilton, NJ, hamiltonradio.net offers global listeners options from several musical genres, Including Classic Rock, Oldies, Country and New Rock. Hamiltonradio.net also plays music from unsigned artist. According to producer/musician William ‘Jah’ Saunders, who also has a stake in the radio station, the site has been up for approximately a year and they have close to 12 million visits. Saunders said, at any time it is common to have 30,000 listeners and that he is looking to increase his listener base.
According to applications installed on the hamiltonradio.net website people are tuned in throughout the world. When asked what the secret to their success in driving so much traffic to their site, Saunders said, “It’s a solid team of professionals working hard behind the scenes. It’s hard to believe that we are reaching so many people.
“Hamiltonradio.net plays family friendly music”, said Saunders. Saunders went on to explain the many initiatives that Hamilton radio.net has undertaken. Primarily the radio station is used for outreach in helping people with addictive problems. Various AA and NA meeting tune in during broadcast. Saunders further explained that one of the functions of the radio station is and will be to introduce artist to the world. In addition to artist promotion, hamiltonradio.net is working with Iron Horse Films to create opportunities for aspiring film makers. “This also goes into creating a lot of content for the Internet … our focus is staying current on all of the latest trends and technologies… the Internet lets us do a lot of things you couldn’t do on old school radio stations.”
During an interview with Zawbdiyel Media, Saunders recalled many difficulties in finding work and opportunities for himself and musicians and artist in general. “It got rough in a few spot”, said Saunders, “but thank God, I made through somehow”. With all of the listeners worldwide, Williams is excited to be on a platform to reach a global audience. Saunders a keyboardist, from Trenton, NJ is associated with several bands, musicians and various artist throughout New Jersey, New York and, Philadelphia. While playing in Harlem, NY musicians began calling Saunders “Monk”, as in Jazz piano great Thelonious Monk, because their style of playing was similar. The name stuck and Williams has produced music under the name General Monk.
“Coming up for hamiltonradio.net”, Saunders said, “are a lot of good things”. In addition to the 10 on-air personalities now, Saunders says that they are always looking for more talent.